How Primaplay Protects Your Data
A plain-language look at what we collect, why we collect it, and how you stay in control of your information as a Primaplay player.
Your Data, Explained Simply
Last updated: September 29, 2026
We know most players skip privacy pages. This one is short on legal jargon and long on the details that actually matter: what we collect, how long we keep it, and what you can do about it.
What Information We Collect
When you open a Primaplay account we collect the basics: your name, date of birth, email, mobile number and residential address. We need these to confirm you're 18 or over and to keep your account secure. Once you start playing, we also log gameplay activity, session times and device or browser details, mainly for fraud prevention and to keep the games running smoothly on your phone or desktop.
Payment information is handled separately from your general profile. If you deposit or withdraw using PayID, POLi, Visa, Mastercard, Bitcoin, Tether (USDT) or Neosurf, we record the transaction details needed to process the payment and to meet standard financial record-keeping obligations. We do not store full card numbers on our own servers. That's handled by the payment processors we work with, under their own security standards.
Why We Ask for ID Verification
Before your first withdrawal, we'll usually ask for a photo ID and sometimes a proof of address. This isn't optional paperwork for the sake of it. It's how we confirm you're the account holder, keep your winnings safe from anyone else trying to access your account, and meet age-verification standards for Australian players. Documents are stored securely and only accessed by our verification team.
How We Use Cookies
Primaplay uses cookies to keep you logged in between sessions, remember your game preferences and language setting, and understand which pokies and live tables get the most attention. Some cookies are essential for the site to function, such as keeping your session active while you're at a live dealer table. Others are analytics cookies that help us fix bugs and improve loading times, especially on mobile.
- Essential cookies: keep you logged in and your cart/session stable
- Preference cookies: remember your currency (AUD), language and display settings
- Analytics cookies: measure site performance and popular game categories
- Marketing cookies: used sparingly, to avoid showing you offers you've already claimed
You can control cookies through your browser settings at any time. Blocking non-essential cookies won't stop you from playing, but it may mean your preferences reset each time you visit.
Who We Share Data With
We share limited data with payment processors to complete deposits and withdrawals, with our identity verification partners to confirm age and ownership of an account, and with game providers such as Realtime Gaming, Pragmatic Play, Evolution Gaming, Betsoft, BGaming, Booming Games and Spribe, strictly for the purpose of running the games you play and recording fair results. We do not sell player data to third-party advertisers.
Your Rights as a Player
You can ask us at any time to see what personal data we hold on your account, correct anything that's inaccurate, or request that we close your account and delete data we're not legally required to retain. If you want to pause your account rather than close it permanently, our support team can also set up a cooling-off period or self-exclusion, in line with the tools described on our responsible gaming page.
To make any of these requests, contact our support team through live chat or email, available on Australian time zones. We aim to respond to privacy requests within a reasonable timeframe and will let you know if we need extra ID verification to process the request securely.
Security Measures
Account and payment data is encrypted in transit, and access within our team is limited to staff who need it to do their job, such as support agents handling a withdrawal query or verification staff reviewing an ID document. We regularly review our systems to guard against unauthorised access.
Related Pages
For more on how money moves in and out of your account, see Payments. If you want to understand our full player terms alongside this policy, check Terms and Conditions. Players who want tools to manage their play, including limits and self-exclusion, should visit Responsible Gaming. Ready to get started? Create your account in a few minutes.